A variety of production features have helped the company throughout its development. These features have allowed Lego to develop some of the most adored toys on the market. This includes the development of a unique interlocking mechanism and the use of plastic in place of https://lego-x.com/2021/12/07/the-best-places-to-buy-lego other materials. These unique features enabled the company to become the most popular toy maker in the world.
The 1960s saw the company grow at a rapid rate. Dagny, Godtfred Kirk Christiansens cousin joined the company in 1960 as a model maker. Dagny had a knack for creating large-scale models and worlds, which were displayed in the showroom. This was an excellent way to showcase the potential of LEGO bricks, and to create interest among youngsters.
In 1971, the LEGO system expanded into new territories with the addition of furniture and dollhouses. The LEGO system grew further in 1972, with the addition of ship and boat sets with hull pieces floating. In the 1960s, the company started its international expansion by selling in North America via a licensing deal with Samsonite.
In the 1980s the company continued to grow and diversify its offerings, as well as modernize. The company also created an innovation and research department, which worked to keep the LEGO System at the forefront of new technology. The introduction of themed sets allowed people to build specific models, without having to figure it out on their own. This was the first step towards more complex building and also allowed children to have a more interactive experience with legos.